Prudent Engineering welcomes Sue McKenna, as Marketing Manager. In her role, McKenna will lead and oversee the engineering firm’s marketing program including all internal and external communications efforts. Her responsibilities will encompass the development of marketing strategies for business development, client relations, public relations and employee recruitment while leading and mentoring the marketing team. In addition, she will oversee the development and execution of branding initiatives, including social media, website and digital initiatives, the creation of compelling marketing materials to engage target audiences and more. 

McKenna holds a Bachelor of Arts in Business Administration and Marketing from SUNY Brockport. With over 20 years of experience in marketing leadership roles across various industries, including financial services, the arts, and technology in both the for-profit and not-for-profit sectors, she brings a wealth of knowledge and expertise to Prudent Engineering.